Berlin, Germany - Mailbutler GmbH, provider of the leading email enhancing software, released a GIPHY extension for Apple Mail. The free, easy-to-install plugin allows users to search for, preview and add GIFs from the GIPHY library, which serves up more than 1 billion GIFs on a daily basis, to their emails. With the pressure to stand out in a crowded inbox, Mailbutler's GIPHY extension makes it easy for anyone to create fun, meaningful content that instantly connects with the recipient.
"In today's world full of distractions, it's increasingly difficult to capture a reader's attention. Whether you want to create a dynamic email newsletter, or just wish to have some fun with your colleagues, you can add your personal touch through a GIF when words are just not enough," said Tobias Knobl, CEO and cofounder of Mailbutler.
A study concerned with Dell's email campaign confirms the overwhelmingly positive impact GIFs can have on email marketing. It showed that emails with GIFs are 6% more likely to be opened and 42% more likely to gain clicks for an email's embedded links. Emails with GIFs also experienced a 103% increase in conversion rate, and a 109% increase in revenue for Dell.
With Mailbutler's GIPHY extension, users no longer need to exhaust themselves googling for instructions or downloading and converting files to make them compatible with their email provider. The extension brings them a possibility to simply access the entire GIPHY library and add GIFs with one click within their inbox, thus creating more engaging content and ultimately increasing conversion rates and revenue for the company.
Study - Dell's email marketing campaign
The GIPHY extension is a separate plugin made by Mailbutler, whose main product is a productivity software extension for Apple Mail and Gmail. It is the best and easiest way for Apple Mail and Gmail users to manage their inbox productively, strengthen email professionalism and reveal valuable CRM insights. It provide features such as Email Tracking, Send Later, Snooze, Follow-Up, Signatures, Message Templates, Tasks and Notes. All Material and Software (C) Copyright 2019 Mailbutler GmbH. All Rights Reserved. Apple, the Apple logo, Macintosh, Mac OS X and macOS are registered trademarks of Apple Inc. in the U.S. and/or other countries.